You already have the credentials, the technology, and the results. This pitch shows exactly what the website needs to look like to communicate all three — with the same confidence you bring to every consultation.
Everything here is taken directly from the live website today. Not opinions — observations. The site has real strengths. The gaps are structural, not content.
| What We Found | Where | Impact | Status |
|---|---|---|---|
| Two completely different navigation systems shown simultaneously Consumer nav AND corporate nav render on the same page at the same time |
Homepage, all pages | Confusing — visitor doesn't know which journey is theirs | Fix First |
| Corporate B2B content mixed into consumer homepage "Nutrient-Balanced Teams Outperform the Rest" appears before the OligoScan section |
Homepage, Section 2 | Dilutes the personal, clinical brand — corporate clients need their own page | Fix First |
| The best metrics are buried, not headlined 92% Deeper Sleep, 60+ clients off meds, 1.7 Pt HbA1c drop exist on site but appear after scrolling |
Homepage, below fold | The most powerful proof doesn't lead the page | Fix First |
| OligoScan is buried despite being the biggest differentiator Only practitioner of its kind in India — this is not clear above the fold |
Homepage, OligoScan section | Biggest USP is hidden — competitors without this technology appear stronger | Reposition |
| Navigation labels are category names, not user journeys "Functional Medicine / Exclusive Wellness / 15 Day Gut Reset / Metabolic Syndrome / Diabetes" — sorted by service, not by visitor's problem |
Primary navigation | Visitor can't quickly find if Shruti helps them | Rewrite |
| Wix-built footer signals under-investment in own brand "Made with The Social Journey" — a premium health practitioner shouldn't advertise their web-builder |
Footer | Undercuts trust at the exact moment client decides to book | Remove |
These are real strengths that the new design amplifies — not hidden.
Every word here is taken from the live site. We haven't invented anything — we've reframed what already exists.
Every insight here comes from actually visiting these sites and reading what they do — their exact words, their specific design decisions, and how we translate each one for Shruti's brand.
Every colour, font, and word choice is chosen for a reason. Here's the system — and why each decision was made for Shruti specifically.
| Current copy says | New copy says | Why this matters |
|---|---|---|
| "Personalised nutrition plans" | "A protocol built around your scan results" | Specific + proprietary. Competitors say "personalised". Nobody else says "your scan results". |
| "Wellness Journey" | "Diagnostic Protocol" | Medicine vocabulary signals expertise. "Journey" signals life coach. Shruti is a practitioner. |
| "Book Now" | "Book Your OligoScan →" | Specific CTAs convert better. The visitor knows exactly what they're booking. |
| "She has extensive experience..." | "Shruti spent 4 years inside UC Berkeley's public health system before bringing that science home to India." | Story beats résumé. One sentence captures the same credential with 10× the emotional weight. |
| "Gut Reset" | "15-Day Gut Correction Protocol" | "Correction" implies there was a diagnosable problem, which there was. "Reset" sounds like a juice cleanse. |
Six key sections, fully designed in the proposed colours and type system. These are not wireframes — they are the actual visual design built in the browser.
Root-cause diagnostics powered by OligoScan — the only CE-certified mineral and heavy metal analysis technology in India. 21 minerals. 15 heavy metals. Zero needles. Results in 20 minutes.
Stanford School of Medicine (Gut Health & Microbiome). UC Berkeley School of Public Health, Medical Nutrition. Now the only CE-Certified OligoScan provider operating in both Mumbai and Delhi.
21 minerals · 15 heavy metals · 7 vitamins · oxidative stress. 20 minutes. No needles. Instant results. The only one of its kind in India.
Book a Scan →Food timing, gut-sealing nutrients, and daily WhatsApp support. 80% of clients feel lighter within 2 weeks — without eliminating any food group.
See the Protocol →Full metabolic reversal for diabetes, PCOS, hormonal imbalance. Built on your scan data — not a generic protocol. Average HbA1c drop: 1.7 Pt.
How It Works →A non-invasive spectrophotometry scan — place your palm, get 21 mineral and 15 heavy metal readings in real time. The only CE-certified device of its kind in India, available at Shruti's Mumbai and Delhi clinics.
No blood. No needles. Place your palm, see 21 minerals and 15 heavy metals in real time. Shruti reviews every result with you in a 45-minute consult — and builds your protocol the same day.
The visitor arrives with a problem. They leave with Shruti's name on their phone. Every section moves them one step closer.
A realistic build plan — what happens in what order, with clear deliverables at each phase. No surprises.
The credentials exist. The technology exists. The client results exist. The content exists. Every number and name in this pitch came directly from the live website. The only thing missing is a design that communicates all of it — with the same clarity and confidence Shruti brings to every consultation.